01
Start with the problem
A new model is not automatically a useful product. We begin with the decision, workflow, or constraint that needs to change.02
Show the work
Good judgment becomes stronger when assumptions, trade-offs, and evidence are visible to the team.03
Prefer useful over impressive
We choose the simplest approach that can produce a reliable outcome, then earn complexity when it is needed.04
Own the last mile
A prototype is only the start. Integration, adoption, monitoring, and iteration are part of the product.05
Challenge with respect
Direct feedback and intellectual humility let strong ideas survive while weak assumptions change quickly.06
Leave capability behind
Our work should make clients and teammates more capable, not more dependent on hidden knowledge.